Last Tuesday marked the first virtual Apple presentation of 2021. In exactly 60 minutes, the presentation lived up to its name, Spring Loaded. Indeed, it was packed with announcements of new products! Wondering what Apple had in store? We sum it up for you below.
New color for iPhone 12
In addition to the already existing colors of the iPhone 12, this model will also be available in purple starting April 30. This brings the total number of colors to 6.
The purple iPhone 12 can be ordered starting Friday, April 23, 2 p.m., and will be available for delivery starting Friday, April 30.
AirTag
Apple has long been rumored to come out with a tracker that allows you to easily find lost items, and last Tuesday they were finally announced. This AirTag works i.c.m. with Find My app on your iOS or macOS device. For example, you can attach it to your keychain, backpack or any other device. Through the app you can then track it and through a sound you can pick up the signal.
Because the AirTag works with a special U1 chip found in the new iPhone 12, you can track it anywhere in the world. In fact, every iPhone equipped with this chip sends around a signal that eventually comes back to you, its owner.
Various accessories are available to attach the AirTag, such as key chains and hangers for attaching to a suitcase/bag.
The AirTag is available individually (€35) or in a set of 4 (€119). Orderable from Friday, April 23, 2:00 p.m. and available from April 30.
Apple TV 4K
The Apple TV 4K has also received a minor update. For example, it features a faster A12 Bionic processor and has HDMI 2.1 on board which provides higher frame rates. Thus, you can now watch 4K HDR in 60 frames per second. Apple has also revamped the remote, as the previous remote received a lot of criticism from users. The new remote also works with the previous version Apple TV HD and Apple TV 4K.
The new Apple TV 4K will be available from April 30 starting at $199. Those who want to purchase the new Siri Remote separately will spend €65.
The M1 iMac is officially a reality!
The new M1 iMac features a new design that makes it very similar to the iPad Pro and iPad Air. The new computer is incredibly thin and made from a single piece of glass. The minimal design is completed by seven different color options. The thick bezel on the front of the iMac appears to remain, but otherwise the computer looks a lot sleeker. Thanks in part to that new Apple Silicon.
There are also a number of new accessories for the iMac for sale. For example, there is an updated adapter that should separate cables properly. In addition, three brand new keyboards have been announced. There is a keyboard with a button for Emoji, a keyboard with Touch ID and a third that should complete the experience.
The updated iMac will start at €1449 and will be available in four colors. For €1669 you can get the model in the remaining color options. The computer will be released in the second half of May.
iPad Pro with M1 processor
That Apple had a big surprise in store tonight should be obvious. In a cool video, starring a very impressive Tim Cook, the company made it clear that the M1 chip is not just for the Mac. The first iPad Pro is on that front.
The first Mini-LED iPad Pro is also immediate. The M1 features a Liquid Retina XDR display with a maximum brightness of 1600 nits. In terms of performance, the screen is best compared to the Pro Display XDR. To be clear, only 12.9-inch model features MiniLED.
The new M1 iPad Pro is available in an 11-inch model for $899 and in a 12.9-inch variant for $1069. The new tablet can be ordered starting April 30, this Friday. Apple says it will be able to deliver the tablet starting in the second half of May.
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