Apple announced something special this week. Not a new device, but something that might be even more interesting for many organizations: Apple Business. A completely new platform that brings all of Apple's business services together in one environment.

And frankly speaking: this is a development that we at Analyst ICT are following with great interest.

The problem: fragmented tools and unnecessary complexity

Many organizations working with Apple recognize the problem:

• Multiple portals (Apple Business Manager, Business Essentials, Connect)
• Various tools for management, branding, and support
• Additional costs for basic functionalities such as device management

This creates a lack of clarity and takes time. And that's precisely what IT is not intended for.

The solution: one central platform

With Apple Business, Apple brings everything together in one environment:

• Device management (management of iPhones, Macs, and iPads)
• User management and roles
• Company profiles and branding (e.g., in Apple Maps)
• App support
• Email, calendar, and directory (new) 

Everything from a single dashboard. No more hassle with separate systems.

Additionally, an important part will now freebasic device management. 

Why this is interesting for Analyst ICT customers

This may sound like “just another new tool,” but the impact is greater than that. These are the main benefits for our customers:

1. Less complexity, more clarity

You no longer need to switch between different portals. Everything is in one place.

Result: fewer mistakes, less time spent, more peace.

2. Faster and easier workstation rollout

New employees? New Mac?

With the new “Blueprints,” devices can be automatically provisioned as soon as they are started. 

Result: we can deliver workplaces even faster and more consistently.

3. Lower costs for basic management

What was previously a paid service (Apple Business Essentials) is now largely free.

Result: Lower IT costs without compromising on quality.

4. Better collaboration between IT and marketing

Unique: Apple links IT and branding.

Consider:

• Your business information in Apple Maps
• Your branding for payments (Tap to Pay)
• Understanding customer interaction

Result: Your ICT and marketing reinforce each other.

5. New competitor for Microsoft 365 and Google Workspace

Apple is now also adding email, calendar, and user management within the same platform. 

Result: more freedom of choice and possibly less dependence on other platforms.

Specifically, what does this mean?

This is an interesting development for many SMB organizations. Especially if you already work with Apple.

But—and this is important—this doesn't replace everything.

For more complex environments, solutions like Microsoft 365, Intune, or specialized MDM tools are often still necessary. 

Our view on this

At Analyst ICT, we always look at what works best for YOUR situation.

Apple Business is not a “silver bullet,” but it is a good step towards:

• simplicity
• lower costs
• better management

And that aligns perfectly with what we stand for: Making ICT simple and human.

How can we help you?

Are you unsure if Apple Business is right for your organization?

We'd be happy to look it over with you:

• Does this fit within your current IT environment?
• Where can you save costs?
• How do you set this up smartly and safely?

Feel free to take contact Meet with us. We're happy to think with you, soberly and without fuss.